Never Settle is a clothing brand that was created by the Standard Grooming Company during the Covid-19 pandemic to inspire people. Standard Grooming Company is a successful barbershop based out of Bushwick, an artsy neighborhood in Brooklyn, NY.
The first 10 pieces were initially created to serve as merch for the barbershop but the brand took on a life of its own after sales skyrocketed shortly after their first release, a bone colored Never Settle hoodie with black print. Since then, Never Settle has gained much notoriety in the New York City area by word of mouth and advertising so we recently sat down with co-founder, Vince Jamael, to ask him a few insightful questions about his journey, and what it took to gain the success the brand is benefiting from today.
Questions asked include:
1. What advice do you have for other fashion designers on the rise?
2. How long did it take you to get your first sale?
3. What’s your rule of thumb when it comes to your profit margins?
4. How do you select your material?
5. What has been your biggest challenge with production?
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