Social media requires some additional thought and consideration in how it ties to your overall search engine optimization efforts. We’ve broken it down to cover the social media best practices for:
● Facebook & Instagram
● TikTok
● X (Formerly known as Twitter)
● Pinterest
● LinkedIn
One consideration across all platforms is optimizing your social profile itself. Make sure that your description or bio includes keywords wherever relevant.
Facebook and Instagram
Captions
Your post’s description should offer context for the post itself while also including relevant keywords and hashtags in the caption. This offers context and can help your posts appear in SERPs.
Alt Text
While alt-text helps makes visual content more accessible it also works in a similar fashion to adding tags and categories to your YouTube videos. It helps Instagram understand your content’s true intent so using it is helpful to appear in relevant searches. You can write alt-text for your Instagram posts by selecting ‘Advanced Settings’ and scrolling towards the bottom.
Tagging Relevant Locations
Locations can also add a layer of context for your post. While many will tag their specific location, you can use it to tag relevant areas where the news is breaking. Tag your location. This can help your content appear to users in the area, giving them a chance to create user generated content under the same tag.
X (Twitter)
Keywords & Alt-Text
It’s a similar approach to Instagram and Facebook just on a smaller character level. It’s important to make your X posts more of a conversation to improve post engagement and overall value. You got it can also add alt-text to any Tweets with images to offer guidance to Twitter while adhering to accessibility
regulations.
Boards
Title boards around your intended primary keywords you want to target. It’s important to know this prior to setting up your account.
Keywords
You can use long-tail keywords in the pin titles that tie back to the primary clusters you’ve established. This helps you create a topic cluster community within this social platform. As with other platforms, make sure you are naturally including keywords in your description. You want to use Pinterest’s description to inform and engage, prompting them to click on the link itself. Do this through relevant keywords in an organic description that ties back to the title.
LinkedIn Articles
This social media platform allows you to create long-form content based on your targeted keywords. Rather than using this as an opportunity to keyword stuff a post, focus more on the quality of the post. You want it to be informative, engaging, and most importantly organic. Be very selective with the hashtags you target as well. LinkedIn sorts their content between spam, low-quality, and high quality. Keep this in mind as you draft your pieces.
We hope you find these social media best practices for SEO helpful! Drop a comment below and subscribe to our blog or follow us on social media for more tips and tricks.