There’s no question YouTube is a powerful platform for branding and marketing, which is why YouTube’s global advertising revenue reaching seven billion U.S. dollars in the third quarter of 2021 is not a surprise. This represents a 43 percent year-over-year increase! (source: www.statista.com).
According to Forbes, running ads on YouTube is much cheaper than running them on Instagram or Facebook. While YouTube advertisers pay per ad view of their ads, the average cost-per-view is between $0.10 to $0.30.
That makes YouTube a remarkably affordable vehicle for boosting your web presence.
Video marketing is going to just keep on growing, so marketers learning to create innovative videos which customers connect with emotionally is truly the key to success when it comes to YouTube ads.
There are four main ad types that may appear during or next to your videos when you’ve turned on video monetization:
- Skippable Video Ads
Skippable YouTube video ads allow viewers to skip ads after 5 seconds. The ads can be inserted before, during, or after the main video and appears on desktops, mobile devices, TV’s, and game consoles.
2. Non-skippable Video Ads
Non-skippable YouTube video ads must be watched before a video can be viewed. This ad type is 15 or 20 secs in length but it’s important to note that every time your ad comes up, you will pay for it. This ad type is typically used by businesses with bigger budgets and appears on desktops, mobile devices, TV’s, and game consoles.
3. Bumper Ads
Bumper YouTube ads are short, non-skippable video ads of up to 6 seconds in length that must be watched before a video can be viewed. Bumper ads are turned on when skippable or non-skippable ads are turned on. This ad type appears on desktops, mobile devices, TV’s, and game consoles.
4. Overlay Ads
Overlay YouTube ads are 468 x 60 pixel and 728 x 90 pixel overlay image or text ads that can appear on the lower 20% portion of a video. This ad type only appears on desktop and laptop computers.
