Independent artists now have access to an abundant amount of information about listeners. But if all of this listener data is not harnessed and used to make smart business decisions, no value will be received. The most important thing when using the dashboard is access to data that helps you gain an understanding of who and where your audience is, how they’re listening to your music, what songs are connecting with listeners the most, etc.
Understanding Spotify for Artist data is valuable for all parts of the business of making music and benefiting monetarily from it. So we came up with 7 of the best questions every independent or major artist should be seeking answers for when viewing Spotify analytics. Check out our list of questions below based on information gathered from a 2020 interview with Spotify for Artists Product Manager:
- How much has your audience grown for your new release compared to your previous release?
- What is the number source of your streams on Spotify? e.g. artist profile page, editorial/curated playlists
- What are the top 5 cities your listeners are based in?
- What is the median age of your audience?
- What other artists do your listeners also like?
- Which public playlists have your songs been added to?
- What is the gender ratio of your audience?
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