We highly recommend audio and video streaming ads on Spotify for our clients and prospects. Here are a few reasons why:
>> People are streaming now more audio than ever:
- 15 hours/week is the average time spent listening to audio online in a week
- 71%+ of the U.S. online population streams audio each month
(Source: Edison Research and Triton Digital, The Infinite Dial Study 2020, US./eMarketer, August 2020, US)
>> 118M podcasts today reach over 1 in 3 Americans each month
>> Advertising using audio or video on Spotify helps businesses of all sizes reach primarily Millennial and Gen Z listeners as they stream what they love.
>> Spotify users say advertising on Spotify makes a brand seem relevant, young, genuine, smart, trustworthy, innovative, and reliable
>> Spotify is everywhere — in smartphones, gaming consoles, cars, smart speakers, and more. That means more data and more moments to connect.
381 Million Monthly active users globally listen to Spotify every month
(Source: Spotify First Party Data Total Monthly Active Users (Ad-Supported and Premium) es of September 30,2021)
>> 178 markets streaming Spotify
>> 38% of ad-supported Spotify users earn $70,000 or more each year
(Source: 1. Spotify, First Party Data, Free Users, September 2021 2. Global Web Index, Free Users, FY 2020 3. Global Web Index, Free Users, FY 2019)
>> Nearly 60% of listeners say they pay more attention to ads they hear on Spotify than on the radio
Over 60% of listeners say Spotify audio ads help them discover new brands and products
>> 66% of Gen Zs said audio helped them feel less alone over the past year
(Source: Spotify Culture Next vol. 3, 2021, US)
>> 69% of Gen Zs feel “more centered and generally happier” when listening to their favorite music on a daily basis
(Source: Spotify Culture Next vol. 3, 2021, US)
>> 42% of Gen Z Spotify users in the U.S. said they’ve heard a song on social media and then searched for it on Spotify